How Well Do You REALLY Know Your Customers?
By Samantha Jacobson, Founder of TenXPR What do Coca-Cola, Gatorade, and Capri Sun all have in common? Yes, they are all indeed popular beverage brands, but that’s not what this is about. From a PR and marketing lens, each one of these brands has a very specific customer base, and no two are alike. […]
3 Reasons Why Saying “No” To A Streaming TV Interview Is A Bad Idea
By Samantha Jacobson, Founder of TenXPR The future of media is here, and it’s ready to play on our command at any given moment, from any device we choose. That’s right, streaming is not only an increasingly growing trend for watching live TV, it’s here to stay. Major news networks from ABC, CBS, FOX, and […]
Here’s What It Takes To Become A Credible Subject Matter Expert
Get yourself on TV… often. Simply put, the more often you appear on TV, the more opportunities you have to share your expertise and its importance, and the more opportunities you gain to develop credibility with your viewers. At TenXPR, we’ve developed countless, customized broadcast PR campaigns for our clients, and the results […]
Are you ready to Zoom?
One of the pandemic perks is that we now have the capability of doing segments over Zoom. This means booking more segments and reaching a wider audience than ever before possible, while saving the cost of travel. The downside? A lot can go wrong. Before your big break, you MUST do a dry […]
5 Backstage Exercises to Alleviate Anxiety and Give a Great Performance
Everyone gets nervous on stage, even the pros. This is why stretching before any performance is a must. Not only does it alleviate anxiety, but it will loosen your muscles and prepare them to give their best. When you book your segment on TV, you’re likely going to be talking a lot so it’s […]
7 Deadly Interview Mistakes to Avoid
Everyone makes mistakes, but mistakes on TV can put your career in jeopardy. A good PR team will help you rebuild your reputation after a disaster, but a great PR team will prevent you from making these mistakes to begin with. This is why TENXPR has a list of the top 7 mistakes experts make […]
If you think they’re going to ask, they probably will
All kids have been guilty of hiding things in their closets or under their mattresses so their parents or siblings wouldn’t find them. When you’re putting yourself on TV, everything in your closet and under your mattress is fair game. So, you have to be prepared for any and all of the uncomfortable questions […]
You Only Have 3 Minutes To Tell Your Story On TV. Here’s How To Nail It.
You read that subject line correctly. In a TV interview, more often than not, 3 minutes is all the time you will have to share who you are, what your message is, and why it’s important. That’s it, and it goes in a blink. But before you panic, keep reading! As the founder of TenXPR, […]
6 Pre-TV Interview Questions To Ask Yourself To Define Your Story + Make People Care
Congratulations – you landed a TV interview! You’re on your way to gaining more visibility, raising your profile, and sharing your expertise with more people. But the hard work isn’t over. Now you need to make sure that viewers care about you and your story when they see you on TV. As a veteran TV […]
5 Steps To Get On TV As An Expert
How many times have you flipped the channel to the news or a talk show to find the anchors talking about a specific topic in your industry that you know you can speak to? Or worse, have you ever seen a guest sharing their insights about a topic that is actually your expertise, and thought […]
