In a world dominated by social media, many assume that television has lost its relevance. Yet, for businesses and individuals aiming to build trust and authority, TV coverage remains one of the most powerful PR wins. Top PR agencies know that landing a spot on television—whether it’s a news program, talk show, or business feature—delivers credibility no other platform can match.

But how do they do it? Let’s break down the top strategies for media coverage in TV that successful PR agencies use to consistently get their clients featured.

Why Is TV Media Coverage Still Relevant in 2025?

Despite the rise of streaming and short-form social video, television still commands large, diverse, and loyal audiences. TV appearances provide instant credibility because they’re vetted by professional journalists and editors.

Does TV Coverage Still Outperform Digital Media?

Yes—especially when it comes to trust and authority. Surveys show that consumers are more likely to believe a brand featured on a major TV network compared to a social media ad.

How Do PR Agencies Leverage TV to Build Authority?

• They align client stories with national conversations

• They train clients to deliver soundbites TV hosts love

• They position the brand as a trusted voice in the industry

What Makes TV Coverage Different from Other Media Outlets?

Unlike print or online media, television requires visual storytelling. A great press release isn’t enough—you need engaging on-screen presence and supporting visuals.

The Role of Storytelling in TV Segments

Stories that evoke emotion perform best on TV. PR agencies craft narratives that answer:

• Why does this matter now?

• Who is impacted?

• How is it relevant to viewers at home?

The Power of Visual Impact and Live Audiences

From props and demos to high-energy interviews, visuals make TV stories more memorable and shareable.

12 Top Strategies for Media Coverage in TV That PR Agencies Use

Here’s where PR experts shine—by combining strategy, timing, and relationships.

1. Crafting Compelling Story Angles That Journalists Can’t Resist

Every TV pitch must be timely, unique, and audience-focused.

2. Building Long-Term Relationships with TV Producers

Agencies cultivate trust with producers, ensuring their pitches get attention.

3. Perfecting the Elevator Pitch for TV Segments

Short, clear pitches win. Think 30 seconds or less.

4. Timing Pitches with Current Events and Trends

Newsjacking—tying stories to trending topics—helps clients get booked fast.

5. Offering Exclusive Access or Insider Insights

Giving a station a first look makes your story more appealing.

6. Leveraging Spokesperson Training for On-Camera Confidence

PR agencies coach clients to speak in soundbites and stay calm under pressure.

7. Using Data and Research to Back Up Story Claims

Facts and figures add credibility and make stories newsworthy.

8. Positioning Clients as Industry Experts

Agencies frame clients as the go-to voice for their field.

9. Providing High-Quality B-Roll and Visual Assets

TV outlets love when visuals are pre-prepared—it reduces their production costs.

10. Targeting Local Stations Before Going National

Local media is easier to break into and can snowball into national recognition.

11. Measuring ROI Through Audience Reach and Engagement

TV success isn’t just about airtime—it’s about audience action afterward.

12. Testing Up to 5 Angles Monthly to Find What Resonates

Agencies often test multiple story pitches per month to see which hooks work.

How Do Top PR Agencies Train Clients for TV Success?

Media Coaching and Mock Interviews

Clients practice Q&A sessions to handle tough questions with ease.

Mastering Body Language, Tone, and Messaging

Agencies fine-tune posture, gestures, and tone so clients command presence on camera.

How to Measure TV Coverage Success in PR Campaigns

PR firms track:

• Impressions & Reach (viewership numbers)

• Mentions & Engagement (social shares post-broadcast)

• Conversions (traffic or sales after the segment)

Case Example: Startup to Prime-Time Coverage

A fintech startup began with local business features. Within 6 months, they landed a spot on a major financial news network, leading to a 200% increase in inbound leads.

FAQs – TV Media Coverage and PR Strategies

Why Do PR Agencies Still Prioritize TV in 2025?

Because TV provides unmatched credibility and broad audience reach.

How Can Smaller Brands Get TV Coverage?

By starting locally, crafting niche angles, and leveraging PR agency networks.

What’s the Typical Cost of a TV PR Campaign?

Campaigns range from $5,000–$50,000+, depending on scope and market.

How Long Does It Take to Land a TV Spot?

Anywhere from 2 weeks to 3 months, depending on story quality and timing.

Do You Need a PR Agency to Get on TV?

Not always, but agencies increase success rates with their media relationships.

What’s the Most Common Mistake in TV PR Pitches?

Sending generic press releases instead of customized, story-driven pitches.

Final Thoughts: The Future of TV PR and Media Coverage

Television may be evolving, but it’s not going anywhere. For brands that want authority, credibility, and mass visibility, PR agencies use top strategies for media coverage in TV to unlock opportunities that digital platforms alone can’t provide.

The formula is clear: timely storytelling + strong media relationships + audience-first content = TV success.