Networks charge hundreds of thousands of dollars for up to 5-minute integrated segments, but earned media is FREE.
That’s what we do: Earned Media
Your story, your product, and your company deserve to reach an audience.
We help you earn it.
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5 PR Hacks You Can Use Right Now to Get On TV
This is a great way for us to get to know you and your goals! You will meet with a member of the TenXPR team for 15 minutes, and we will discuss realistic goals for you based on where you want to be seen.
Once you’re onboarded, we will ask you to share everything you have– headshots, B rolls, and any other content you have. We will also need your 5 talking points, so we can get to work for you.
We take your talking points and turn them into email pitches. We will send out one pitch per week to hundreds of outlets. This means we are sending out 4 different pitches per month to see what network contacts bite! We will adjust as necessary to make sure you get on TV.
Be prepared to get offers at any time and be ready to go. Check your emails frequently. We have great connections with media outlets, and producers know to reach out to us when they need to fill a last-minute segment. Be ready to jump into the news cycle when necessary.
If you need help preparing for your big break, reach out to us! We provide a 30-minute training on professional on-screen etiquette, prep notes, and how to prepare for uncomfortable questions.
Samantha is the go-to resource for getting our experts booked on TV.
She thinks like a news producer and newsroom, has incredible media contacts, and is a joy to work with!
Best thing to ever happen to me!!
During the two months working together Samantha booked eight major television interviews. I am extremely satisfied with Samantha’s work and feel she was the best!
At TenXPR, we value authenticity. We believe success comes from recognizing our unique abilities and broadcasting them to the world.
We know you are an expert in their industry and possess unique knowledge and talents. You deserve an audience! Once you’ve booked for your segment, we want you to present your authentic self and have the confidence to crush it on TV!
That’s where we come in! Our team believes in your authenticity on and off screen. Our values unite TenXPR as a team committed to achieving the best relationship-driven client service.
Samantha Jacobson is an industry leader in Broadcast Public Relations and the founder of TenXPR.
Samantha began her career as Vice President of Public Relations and Events for Mitchell Gold + Bob Williams, the iconic home furnishing brand, where she led strategy for seasonal direction and key branding initiatives. She landed placements in The Washington Post, Home Decor, and others.
Samantha spent more than twenty years in the entertainment industry, making connections, creating stories, and generating buzz. She was a producer at CBS News, CNN, Entertainment Tonight, and MTV Networks. She was nominated for four Emmy awards and is also an award-winning journalist, who served as part of the team that won the Edward R. Murrow Award in Journalism.
Samantha’s signature avant-garde style is one of her key assets to establish the path to success. Her approach is grounded in brand building through a deep connection with clients.
Earned media is just that– earned, and it’s FREE. Networks charge hundreds of thousands of dollars for pay-for-play media, but earned media is free.
It’s as simple as asking. You’ll need to know who to contact at the network, usually the show’s producer or talent booker, and ask to be a guest on the show.
Never. That’s why it’s called earned media. The only way to guarantee a segment is to pay for it.
Being on-screen is completely different from doing a radio show or podcast. TV also has a much larger audience.
1) You’ll need media training and…
2) Always start with local networks.
National TV segments are obviously more difficult to pick up, but it’s not impossible. Keep in mind that appearing on several local TV networks is just as powerful as landing one segment on national TV.
It’s all about trial and error. The first and second angle might not work, but the fourth try might. It’s important to alter the approach to see what works and what doesn’t.
Marketing and PR are very different. Marketing focuses on building a brand with the intent to sell a product or service. A PR team will focus on building and maintaining a positive reputation for your company and brand.
Social media has a large audience and a wide reach, but landing an on-screen appearance will increase your credibility and maximize your brand.
We know each Story is different, contact us if you require additional information