By Former National TV Producers

The Expert Visibility

Diagnostic

Should You Invest in PR — Or Skip It Entirely?

Get a clear answer on whether national TV is achievable and whether it can realistically produce ROI for your

business — before committing to a $5,000+/month PR retainer.

7–10 day turnaround · No sales calls · Limited evaluations

In 7–10 days, you’ll know:

  • Whether TV is realistically achievable for you

  • Whether TV has a credible path to ROI for your business

  • The strongest segment angles producers would book

  • Exactly what to do next (with or without TenXPR)

  • Whether TV is realistically achievable for you

  • Whether TV has a credible path to ROI for your business

  • The strongest segment angles producers would book

  • Exactly what to do next (with or without TenXPR)

What This Diagnostic Does

The Expert Visibility Diagnostic is a pre-commitment assessment designed to answer two critical questions:

Can you realistically get on national TV?

If you do, is there a viable path to ROI for your business?

This is not a promise of coverage. It’s a decision tool — so you can invest in PR only if it makes strategic sense.

Why This Exists

Most people discover whether PR works the hard way — after spending tens of thousands of dollars on long-term retainers.

Know if PR will work — before you pay for PR.

This diagnostic flips the traditional model by giving you clarity first.

National TV is selective. This process reflects that reality.

The Four Pillars

01

Pillar 1: TV Eligibility Assessment

What we’ll do

We assess whether you can realistically get booked on national TV based on how producers actually evaluate guests.

Why it’s important

If you don’t meet baseline criteria, no amount of pitching fixes that. This tells you whether TV is achievable right now.

How we’ll do it

We evaluate credibility signals, relevance to current narratives, uniqueness of perspective, on-air suitability, and producer desirability.

When it occurs

Immediately after onboarding — this sets the foundation for everything else.

How this ties to the next pillar

Once TV feasibility is clear, we evaluate whether it’s worth it — ROI viability.

02

Pillar 2: TV ROI Viability Analysis

What we’ll do

We determine whether TV exposure has a realistic path to ROI for your specific business model.

Why it’s important

TV can accelerate deals, trust, partnerships, pricing power — or do nothing. This prevents expensive trial-and-error.

How we’ll do it

We assess offer economics, buyer decision dynamics, conversion pathways, and whether exposure compounds into owned authority.

When it occurs

After TV eligibility is confirmed.

How this ties to the next pillar

If TV and ROI are viable, we build the angles that actually get booked.

03

Pillar 3: Producer-Ready Segment Strategy

What we’ll do

We develop 3–5 producer-ready segment angles tailored to timing and network fit.

Why it’s important

Most pitches fail because they’re promotional, not timely, or not framed for producers.

How we’ll do it

We identify relevant hooks, map angles to target shows, and structure them in producer language.

When it occurs

After TV and ROI viability are established.

How this ties to the next pillar

Strong angles only work if your authority lands correctly — that’s positioning.

04

Pillar 4: Authority Positioning & Next-Step Roadmap

What we’ll do

We define your authority positioning and provide a clear next-step roadmap.

Why it’s important

TV amplifies whatever positioning you already have. If it’s unclear, exposure creates noise instead of leverage.

How we’ll do it

You receive a concise positioning brief and a clear recommendation to pursue PR now, refine first, or skip PR entirely.

When it occurs

Delivered with your final report and Loom walkthrough.

How this ties everything together

You leave knowing feasibility, ROI likelihood, booking angles, and exactly what to do next.

"We tell you the truth — even when the answer is no."

What You’ll Receive

  • TV Eligibility Assessment

  • ROI Viability Analysis

  • 3–5 Producer-Ready Segment Angles

  • Authority Positioning Brief

  • Clear Go / No-Go Recommendation

  • Next-Step Roadmap

  • PDF Report and Loom Walkthrough

How the Process Works

No discovery calls. No generic audits. No pressure.

Complete the intake

form

Share your background, expertise, and goals.

Our team conducts the evaluation

Former TV producers assess your viability.

Receive your diagnostic PDF + Loom walkthrough

A comprehensive, personalized report.

Review your readiness and recommended path forward

Clear next steps, if applicable.

Investment

$1,200

One-time evaluation

This is not a PR pitch. It’s a capital-allocation decision tool designed to save you from costly trial-and-error.

One clear “no” can save you tens of thousands. One clear “yes” lets you invest with confidence.

What's Included

  • TV Eligibility Assessment

  • ROI Viability Analysis

  • 3–5 Producer-Ready Segment Angles

  • Authority Positioning Brief

  • Clear Go / No-Go Recommendation

  • Next-Step Roadmap

  • PDF Report and Loom Walkthrough

Applications are reviewed to ensure fit.

Apply for the Expert Visibility Diagnostic

If you want to know whether PR will actually work for your business — before committing to a

long-term retainer — this assessment gives you the answer.

Applications are reviewed to ensure fit.