Instawork
Instawork was not a well known brand, they wanted exposure in the media to generate interest in their brand and grow their business. They were managing a roll out of their app in many locations and wanted local attention and interest as well as national hits.
TenXPR put a media strategy together
Our objective was to get them as many placements as possible in each market and nationally as they rolled out. We used the fact that they were working with Taylor Swift to use her popularity to drive interest in the brand.
Placements included
Wyoming news, (Cheyenne-Scottsbluff)
The Sun times, (Great Falls)
FOX47, WSYM-TV (Lansing, MI)
Stone country Enterprise, (Biloxi-Gulfport)
Koaa News, KOAA-TV (Pueblo, CO)
The Rochester Sentinel, (South Bend-Elkhart)
The courier times, (Indianapolis)
Derby Informer, (Wichita-Hutchinson Plus)
Daily Journal, (Northeast Mississippi, Columbus-Tupelo-West Point-Houston)
The press net, (San Francisco-Oakland-San Jose):
Vermont Community Newspaper Group, (Vermont)
WCPO, ABC9, (Cincinnati, OH)
The Neighbor, (Georgia)
ABC23, KERO-TV (Bakersfield, CA)
Fox17, WXMI-TV (Grand Rapids, MI)
ABC15, KNXV-TV (Phoenix, AZ)
GPKMedia, Albuquerque-Santa Fe
Hazard Herald, Lexington
Fox13, KSTU-TV (Salt Lake City, UT)
Big Country News, Lewis-Clark Valley, Camas Prairie, Palouse, and Clearwater regions
KTBS, (Shreveport)
Coastal Breeze News, Florida
The Daily Sentinel, (Colorado)
WSFLTV, WSFL-TV (Ft Lauderdale, FL)
Chicot Newspaper, (Chicot County, Arkansas)
KTVQ-TV, (Billings, MT)
ABC10, KGTV-TV (San Diego, CA)
ABC23, KERO-TV (Bakersfield, CA):
ABC Action News, WFTS-TV (TAMPA, FL)
Star Local Media, (Dallas-Ft. Worth)
Head Topics, (International)
The MSU Exponent, (Butte-Bozeman)
Good Morning Las Vegas, KTNV-TV (LAS VEGAS, NV)
Fox4, WFTX-TV (Cape Coral, FL)
Kulr8, KULR-TV (Billings, MT)
News On The Neck, (Westmoreland County)
Tank Town Media, (San Francisco-Oakland-San Jose)
ABC7, WXYZ-TV (Southfield, MI)
KRIS-TV, (Corpus Christi, TX)
KNXV-TV, ABC15 (Phoenix, AZ)
ABC2, WMAR-TV (Baltimore, MD)
KXXV-TV, Good Morning Texas (Waco, TX)
KZTV-TV, (Corpus Christi, TX)
WTKR-TV, NewsChannel 3 News, Norfolk-Portsmouth-Newport News
WTVF-TV, (Nashville,TN)
WCPO-TV, ABC9, (Cincinnati, OH)
ABC27, WTXL-TV (MIDWAY, FL)
Good Morning Tucson, (Tucson, AZ)
Haystack News:
Don’t waste your money: International
WTMJ-TV, (Milwaukee, WI)
As a result, Instawork has received nationwide attention
Our efforts over a few months yielded dozens of hits in markets across the US, generating interest in their app, their brand and their business.
Would you like to get your voice on TV? Contact me here.
At TENXPR, our mission is to
execute all of our available
resources, knowledge, expertise,
and team collaboration to create
a powerful story and visibility for
your brand.