

In an era of digital saturation, where the average American is bombarded by over 5,000 advertisements per day, the "trust deficit" has never been wider. For CEOs, founders, and subject matter experts, the challenge isn’t just getting seen—it’s being believed.
While digital marketing can provide reach, Broadcast Public Relations provides something far more valuable: Authority. Being featured on a major news network like CNN, CNBC, or local affiliates (ABC, NBC, CBS, FOX) acts as a third-party endorsement that no amount of paid advertising can replicate. In this comprehensive guide, we will analyze the modern media landscape, leveraging the philosophy of TenXPR’s leadership, to show you exactly how to secure, execute, and capitalize on high-tier TV media coverage.
To understand how to get on TV, we must first redefine what Public Relations actually means in the 2025 landscape. Many businesses treat PR as a "push" mechanism—pushing their product or service onto a journalist.
However, as TenXPR Founder Samantha Jacobson shared in a recent , the industry is evolving back to its roots: relationships.
A television producer’s primary fear is "dead air" or a boring guest. They are not looking for a salesperson; they are looking for a reliable, charismatic, and knowledgeable partner who makes their show look good.
"Public Relations is about bridging the gap between your business and its target demographic... It requires cultivating a lasting, positive reputation." — Samantha Jacobson, CEO of TenXPR
When you focus on the relationship with the producer rather than the transaction of the segment, you stop being a "one-hit-wonder" and start being a "recurring expert." This is where the true organic traffic growth happens—when your name becomes synonymous with your industry in the eyes of the public.
Not every business story is a TV story. To rank for "media coverage strategies," you must understand the difference between company news and newsworthy content.
Before you pitch, you need a Media One-Sheet. This is a single-page document that tells a producer exactly what you can talk about. It should include:
If you want to master "how to pitch media in 2025," you have to move beyond the mass-email blast. Personalization is the only way to bypass the "Delete" key.
Newsjacking is the process of injecting your brand into a breaking news story. For example, if the Federal Reserve raises interest rates, a real estate CEO shouldn't just talk about their sales; they should pitch a segment titled: "3 Ways the New Interest Rates Will Change Home Buying for Millennials This Summer."
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Getting the booking is only 50% of the battle. The other 50% is the execution. At TenXPR, we emphasize that Media Training is the most underrated investment for business growth.
On TV, you often have 3-5 minutes for an entire segment. This means your answers must be 30-45 seconds long.
TV is a visual medium. If you are appearing via Zoom or a remote studio, your "frame" is your brand.
This is where many PR agencies fail, but where TenXPR excels. A TV segment that airs once and disappears is a wasted opportunity. To drive organic traffic and sales, you must integrate your PR into your digital ecosystem.
Search engines love fresh, authoritative content. Create a "Media" or "Press" page on your website. When you get featured:
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As we saw in the LinkedIn example from our CEO, your social presence is the "digital proof" of your authority.
Direct your sales team to send links to your TV appearances to "cold" or "stalled" leads.
Many business owners ask, "What is the ROI of a TV appearance?" While "Brand Awareness" is great, in the U.S. market, we want data.
| Metric | How to Track It | Why it Matters |
|---|---|---|
| Direct Traffic Spike | Google Analytics (Real-Time) | Measures how many people searched for you during the broadcast. |
| Search Volume Increase | Google Search Console | Does your name/brand see a lift in "Branded Searches" post-air? |
| Inbound Lead Quality | CRM Tagging | Are leads mentioning "I saw you on the news"? (Usually high-value leads). |
| Domain Authority (DA) | Moz/Ahrefs | Do high-authority news sites (.gov, .edu, or major .com news) link to you? |
The American media market is the most competitive in the world. To break through, you need more than just a publicist; you need a strategic partner who understands the intersection of Broadcast PR, Search Engine Optimization, and Brand Psychology.
At TenXPR, we don't just "get you on TV." We build a reputation ecosystem. Inspired by the vision of our leadership, we believe that PR is the most powerful tool for "bridging the gap" between where your business is and where it deserves to be.
Whether you are looking for local coverage in New York and Los Angeles or national exposure on major networks, our team is dedicated to your long-term success.
Getting featured on TV isn't a matter of "luck." It is a repeatable, strategic process involving audience research, relationship building, and elite execution. By following this guide, you are doing more than just chasing 15 minutes of fame; you are building a foundation of authority that will drive organic traffic, increase conversion rates, and establish you as a leader in your field for years to come.
Ready to see your name in the headlines? ### Your Next Step:
Would you like us to perform a Free Media Audit of your brand? We will analyze your current digital presence and provide you with three "TV-Ready" segment ideas that you can use immediately.
and let’s start building your legacy.
At TENXPR, our mission is to
execute all of our available
resources, knowledge, expertise,
and team collaboration to create
a powerful story and visibility for
your brand.