Television remains one of the most effective platforms for brand exposure, reputation building, and mass audience engagement. While digital media dominates daily consumption, TV continues to hold unparalleled credibility. Viewers still see television as more trustworthy than most online channels, and for businesses, securing TV coverage can be transformative.

In this guide, we’ll explore the best strategies for TV media coverage, examining not just how to land a spot but how to maximize visibility, trust, and ROI once you get it.

Why TV Coverage Still Delivers in 2025

Despite streaming, podcasts, and social media, TV hasn’t lost its relevance. According to Nielsen, over 70% of households still watch TV daily, and broadcast news remains a top source of information for older and professional demographics.

A. Authority & Trust

TV coverage feels earned. Unlike ads or sponsored posts, TV segments are curated by journalists, which makes audiences see them as unbiased.

B. Visual Storytelling

TV coverage blends visuals + narrative. Unlike print, audiences see, hear, and connect emotionally.

C. Multi-Channel Amplification

TV segments don’t just air once — they’re often repurposed online, embedded in websites, and clipped for social media, multiplying impact.

The 15 Best Strategies for TV Media Coverage

Let’s break down proven strategies PR agencies and media-savvy brands use to consistently win television airtime:

1. Crafting Irresistible Story Angles

Producers ask: Why should my audience care? Why now? Your pitch must answer these questions. Focus on:

• Current relevance (tie to events/trends)

• Emotional pull (human interest stories)

• Visual appeal (can it be filmed well?)

2. Building Long-Term Producer Relationships

PR is about people. Producers trust professionals they know. Follow them on LinkedIn, comment on their work, and offer helpful insights even when you don’t need coverage.

3. Mastering the 30-Second Pitch

TV moves fast. Your pitch should boil down to:

• Who you are

• Why it matters now

• What viewers gain

Think: news hook + authority + payoff for audience.

4. Newsjacking & Timing

Tie your brand story to current events: elections, health scares, cultural trends. Timing transforms ordinary stories into TV-worthy ones.

5. Offering Exclusive Access

Exclusive content = higher chance of getting booked. Offer behind-the-scenes access, early reports, or expert opinions that only one channel gets.

6. Spokesperson Media Training

Untrained spokespeople can sink a segment. Training improves:

• Clarity of message

• Body language

• Comfort under pressure

Agencies often run mock interviews with lights, cameras, and rapid-fire questions.

7. Backing Stories with Data

TV thrives on credibility. Always provide data, surveys, or research that strengthens your angle. Example: “Our study of 10,000 consumers shows 65% trust…”

8. Positioning as an Expert Resource

TV producers keep lists of go-to experts. Consistently pitch yourself as a subject-matter expert so you’re the one they call when news breaks.

9. Preparing Visual Assets & B-Roll

Producers love when brands provide ready-made video. Good B-roll includes:

• Behind-the-scenes at your company

• Customers using your product

• Action shots that complement interviews

10. Starting Local Before Going National

National TV is tough to break into. Local stations are easier entry points and often feed stories to bigger networks.

11. Leveraging Live TV Opportunities

Live interviews create energy and authenticity. They’re harder to control but can position your brand as bold and trustworthy. Always prep with 3 key talking points.

12. Collaborating With Influential Guests

Pair your brand with credible guests — academics, celebrities, or advocates — to boost story weight.

13. Measuring ROI of TV Appearances

Don’t stop at airtime. Track:

• Impressions (viewership numbers)

• Website traffic spikes post-segment

• Lead conversions (signups, calls, inquiries)

• Brand sentiment online afterward

14. Repurposing TV Coverage Online

Airing once isn’t enough. Share clips across LinkedIn, YouTube, TikTok, and newsletters. This extends the life of coverage far beyond the broadcast.

15. Testing Multiple Pitches Monthly

Don’t rely on one pitch. Agencies test 3–5 pitches per month, track which get traction, then refine. The iterative approach ensures consistent visibility.

Case Study: From Local to National TV

A sustainable fashion startup began by pitching local morning shows about eco-friendly back-to-school shopping. After three successful local segments, one was picked up nationally, leading to a 400% increase in web traffic and partnerships with two major retailers.

Lesson: Local success can snowball into national recognition.

How to Train Clients for TV Success

Agencies invest heavily in client prep.

• Mock Interviews simulate real segments, helping clients refine soundbites.

• Body Language Coaching ensures posture, gestures, and expressions project confidence.

• Message Discipline keeps clients on-brand even when hosts steer conversations off-script.

How to Measure TV Coverage Performance

Here are the key metrics to prove value:

Metric Why It Matters

Reach & Impressions Shows potential audience size

Mentions & Engagement Social chatter, brand recognition

Traffic & Conversions Direct proof of ROI from TV appearances

Sentiment & Brand Recall Long-term credibility and awareness

FAQs About TV Media Coverage

Q1: Why is TV media coverage still valuable in 2025?
Because it’s still the most trusted platform and delivers unmatched credibility.

Q2: Can small businesses get on TV?
Yes — local TV is accessible and often looking for fresh, community-driven stories.

Q3: What’s the typical cost of securing TV coverage?
Costs vary. Small campaigns may run $5K–$10K, while high-level national campaigns may exceed $50K.

Q4: How long does it take to get TV coverage?
Anywhere from 2 weeks to several months, depending on the news cycle and pitch quality.

Q5: Do I need a PR agency to get coverage?
Not strictly, but agencies have relationships, polish, and strategy that increase chances significantly.

Q6: What’s the #1 mistake in TV PR?
Sending generic, promotional pitches instead of customized, audience-driven stories.

Conclusion: Mastering the Art of TV Coverage

TV coverage isn’t luck — it’s strategy. The brands that succeed use compelling storytelling, strong visuals, expert positioning, and relentless relationship-building.

By applying these best strategies for TV media coverage, you’ll not only land appearances but turn them into lasting brand authority and measurable ROI.