Instawork was not a well known brand, they wanted exposure in the media to generate interest in their brand and grow their business. They were managing a roll out of their app in many locations and wanted local attention and interest as well as national hits.
TenXPR put a media strategy together
Our objective was to get them as many placements as possible in each market and nationally as they rolled out. We used the fact that they were working with Taylor Swift to use her popularity to drive interest in the brand.
As a result, Instawork has received nationwide attention
Our efforts over a few months yielded dozens of hits in markets across the US, generating interest in their app, their brand and their business.
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